Zug has enjoyed a long tradition of goldsmithing and silversmithing. From the 16th century onwards, the Reformation took place in the large Swiss cities such as Zurich, Bern, Basel and Geneva. Zug remained catholic and its experienced goldsmiths and silversmiths were able to benefit from commissions from the catholic church and therefore establish a good reputation throughout all of Switzerland. 

To maintain an international renown, the Zug smiths sent their offspring and their assistants to train in Nuremberg and Augsburg – the greatest goldsmithing metropolises at the time. This kept the goldsmith trade in Zug alive. Throughout the centuries, the historical house on Neugasse 27 was used by various goldsmiths for dwelling, working and trading. These respected citizens were often also active statesmen and councillors in Zug and its surroundings.

On the first floor of the building, jewellery enthusiasts can purchase rarities from the Lohri Unique Vintage Jewels collection, an exclusive selection of antique jewellery. There is also a small private collection of unique gems from bygone eras that can be admired here. The newly restored Empire style premises appear predestined for housing such unforgettable and timeless pieces, most of which are from the 19th and 20th century. Among these you will find treasures from renowned designers such as Cartier, Van Cleef & Arpels, Boucheron and Fabergé. During the restoration of the premises here, findings of the original wallpapers and wall coverings were found. To commemorate these discoveries, the walls of these rooms have been adorned with finely-patterned wallpaper in blue and grey tones and matching plain-coloured panels.

The distinctive empire-style facade of the Lohri House with its inviting showcase is a real visual asset to the city of Zug. The colour scheme in grey and white was developed in collaboration with the department of preservation of historical buildings, the construction management, and the painter. The consoles supporting the window structures and ledges have been embellished with gold. On the old original plan of the façade, five scenes from Greek mythology were visible, each one with gold as part of its narrative: Hephaestus‘ workshop, Jason and Medea steal the Golden Fleece in Colchis, Heracles steals the golden apples of the Hesperides, Danaë and the golden rain and the Judgement of Paris.