Family-run business with roots in Zug

In 1970, Franz Lohri founded the jewellery business that he now runs with his son Franco Lohri. Today’s success is the result of our constant endeavor to offer first-class service and a wide palette of high-quality products. Located in the smallest canton of Switzerland, our house enjoys an international reputation as official retailer of some of the world’s most renowned watch and jewellery brands. 
For more information on our company and our values, order your own copy of the Lohri magazine at or download it here as a PDF.

Our values

By focusing on local production, we aim to strengthen Zug as a jewellery location while also cultivating our team’s creativity and know-how. In this way, we create internationally leading jewels of the highest quality. We continuously strive to fulfil and surpass the wishes and demands of our customers.

All of our jewellery is developed and handmade by our skilled goldsmiths in our in-house workshop located in the old town of Zug.

Find inspiration

Contemporary Swiss goldsmith craftsmanship

In our in-house goldsmiths’ workshop, exceptional jewellery is designed and handmade out of the most precious materials. Our well-versed team of ten goldsmiths, two of which are master goldsmiths and two jewellery designers, carry out their profession with greatest passion.

Get inspired

Contact us

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