A boundless creative daring is the cornerstone of Maison Chopard.
Happy Diamonds creations are as daring as they are playful, with their iconic dancing diamonds gently moving and twirling between two sapphire crystals, symbolising an authentic touch of Joie de Vivre and a truly free spirit. Little diamonds do great things.
The core values of Chopard – the Maison with a big heart – have always been generosity and caring for others. A perfect combination of Chopard’s talisman heart and emblematic moving diamonds, the Happy Hearts collection unites all the world’s big-hearted women. Little diamonds do great things.
Impelled by a boundless passion for beauty and life, Chopard conveys a unique emotional dimension through the spirit of the Maison itself as well as in its precious objects. This applies as much to the wearer as the giver. Pleasure and Joie de Vivre are an inherent part of the Maison and ensure that Chopard creations consistently radiate positive energy, thus accompanying customers in the finest moments of their lives.
For Chopard, genuine luxury is synonymous with Ethics as well as with environmental and social responsibility, at all levels of its activity and with regard to its employees, its suppliers, its customers and indeed the planet itself. The Maison adopts an ethical approach to its activities that involves controlling the origin of the raw materials it uses as well as production methods – all of which is achievable because of its complete independence and vertical integration.
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